Janrain makes it easy to truly know your customers and personalize every interaction. Our Customer Identity Management Platform helps build a unified view of your customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses:
- Social Login: Make it easy for your customers to register on your site and quickly sign in using the social network or email identities they already have.
- Registration: Our registration system gives you everything you need to acquire and recognize customers across all of your web and mobile properties.
- Profile Data Storage: Automatically collect, store and manage demographic, psychographic and behavioral customer profile data in a flexible cloud solution.
- Single Sign-On: Enable your customers to register or log in only once and effortlessly navigate across your multiple websites without needing to log in again.
- Engagement Capabilities: Spark real-time conversations and increase engagement by making it easy for your consumers to interact with your site content and share with their friends using Commenting, Ratings & Reviews, Curated Streams and Social DVR.
- Customer Insights: Transform your personalization and targeting strategies with beautiful dashboards that empower you to visualize and segment customer profile data based on any demographic, psychographic or behavioral attributes stored with Janrain.
- Customer Care Portal: With this powerful platform feature, customer care teams have an easy-to-use interface with tools to access social profile data, enabling deeper customer insight to improve service interactions.
The Janrain integration with Acquia consolidates rich customer profile data, allowing for a 360 degree view of your customer’s identity. Janrain enables a unified registration experience across all digital properties and touch points powered through Acquia Cloud, allowing you to reach the right customer with the right message at the right time. The integration provides valuable customer profile data from social login and registration to fuel personalized content recommendations and A/B testing via Acquia Lift.